Posted by Lee Sullivan on 31/03/2021

Since 1860, TAG Heuer have been creating exquisite timepieces. Known as the ultimate reference in luxury chronograph watch design, TAG Heuer has kept time in many of sport’s most ground-breaking moments. Notably being the first watchmaking brand to sponsor the Formula 1 World Championship, it is also the official timekeeper of the Skiing World Championships and many of the world’s most elite football leagues. Their heritage is truly in motorsport though, having sponsored Williams F1 team, been the provider of the official timepiece for both Ferrari and McLaren’s F1 teams, and currently being in a partnership Red Bull racing. When it comes to sports that are won or lost by the smallest of margins, TAG Heuer is the brand that is trusted for their precision, accuracy, and uncompromising reliability. 

Having created timing instruments for motorsport that achieve and accuracy of 5/10,000ths of a second, their technological expertise is unquestionable, and this is evident in the watches they produce. Every piece created by TAG Heuer has infused in it all the technical skill and professional quality that comes from their extensive experience in professional sports timekeeping. From the Autavia to the Monaco, from the Carrera to the Aquaracer, all TAG Heuer watches utilise the knowledge gained from always being at the cutting-edge of watchmaking research.

With over 160 years of experience behind them, TAG Heuer has become one of the biggest names in luxury Swiss watches, innovating for the future, while never losing sight of their racing pedigree.