Pagoda

Pagoda epitomises the British military spirit: a watch marque founded in Hereford, owned by veterans and inspired through decades of service with the world’s most respected military unit.

Pagoda’s formation has been driven by the energy and vision of its founding team. It began when our founder joined forces with an old comrade from the US Military, where they had worked together on operations. His experience in the US Military mirrored that of our founder’s career in the UK and their bond was very strong. Then came a fighter pilot who had served for 20 years and an Apache helicopter pilot. From here the team has grown, with further individuals handpicked to complete the range of skills, experience and qualities required to achieve our shared mission: to build outstanding watches.


Built to serve

Pagoda watches are built and tested for every extreme. The design of each watch embodies values synonymous with the founders’ own military unit: resilience, integrity, precision, versatility, discretion and absolute dependability.


A bond that runs deep

The backplate of every Pagoda Tactical watch is inscribed with a motif combining the Union Jack with the Stars and Stripes. It recalls the military experience of our founders on joint operations with US forces and the practice of exchanging national flags as a mark of fellowship. This unique design signifies the spirit of camaraderie that exists between those who serve together.


Pagoda NATO Straps

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