Posted by Lee Sullivan on 01/05/2021

Since 1832, Longines has been producing their instantly recognisable watches in Saint-Imier in Switzerland. Their commitment to performance, elegance and tradition is world renowned, so much so that even their winged hourglass of their logo reflects these values, being the oldest unchanged active trademark. 

From its inception, Longines has been a truly international brand, while respecting the values and heritage of the company. Auguste Agassiz, the founder, created a network of contacts that allowed him to sell his watches all over the world. Today Longines has outlets in over 150 countries, but its unique Swiss style and craftsmanship is still as evident as it was 180 years ago.

Longines’s rich history in sports started in 1978, with the production of their first chronograph. Since then, they have continued to build a strong relationship with many of the world’s most precise sports. Longines currently works with FIS Alpine skiing, the Commonwealth Games, the FEI Show Jumping World Cup, the Archery World Cup, and the French Open to name but a few.

Today, Longines masterfully balances modern day technology and performance, with the timeless design principles that truly make their watches unique. They continue to produce the most expertly crafted luxury watches that focus on the four pillars of its collections: Elegance, Watchmaking Tradition, Sport, and Heritage.

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