SWISS AVANT-GARDE SINCE 1860


TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer timepiece is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology. And whether it be the legendary Carrera, the iconic Aquaracer or the mythic Monaco, each TAG Heuer model has its own story to tell.

Carrrea

Formula 1

Aquaracer

Monaco



TAG Heuer Connected

TAG Heuer has always had a reputation for making waves in the horology sphere and now it is pushing the boundary even further with its TAG Heuer Connected watches, which personify the brand’s ability to think outside the box.


TAG Heuer Solargraph

The revolutionary Solargraph Calibre TH50-00, powered by both natural and artificial light through discreet solar cells underneath the semi-translucent dial, offers unmatched endurance and convenience.


Formula 1 Oracle
Red Bull Racing

This striking timepiece pays homage to the Oracle Red Bull Racing team, combining its iconic racing colours with cutting-edge materials for the ultimate motorsport-inspired watch.



TAG Heuer History

By fusing avant-garde design with bold style, TAG Heuer has become a world pioneer in watchmaking innovation. Since 1860, every watch made by TAG Heuer in Switzerland has highlighted its commitment to excellence and high precision. Thanks to its unique savoir- faire and new technologies, TAG Heuer continues to constantly push boundaries and showcase its heritage.


TAG Heuer Savoir Faire

Whether it created the first self-winding crown mechanism, the first-ever double magnetic tourbillon or the first luxury Connected Watch in 2015, TAG Heuer has always made innovation its raison d’être. Spread over four production sites, TAG Heuer’s expert manufacture continues to pioneer innovations at the avant-garde of watchmaking technology.

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