Posted by Lee Sullivan on 30/03/2022

One of the most awaited TAG Heuer watches is back with a new refined version, including for the first time ever, the in-house movement Heuer 02.

The Monaco Gulf’s story begins with the passion for top-tier of motorsport. The Gulf brand, became iconic in the world of racing thanks to its defining livery of vibrant blue and vivid orange which adorned the teams that it sponsored. In the golden era of racing spanning the 1960s and 1970s their main partner would be JW Automotive Engineering, a name that has left an indelible mark on the history of endurance racing.

JW Automotive Engineering is perhaps most clearly remember for its involvement in the 24 Hours of Le Mans with overall wins in 1968, 1969 and 1975. In addition the team field entries in 1970 and 1971 with some of the most celebrated drivers of the era, including the famed Swiss pilot Jo Siffert, aboard the technical tour de force that was the Porsche 917.

At this time, Siffert was a friend of Heuer, one of the first ambassadors as we know them today, and also the driving coach of Steve McQueen for his movie Le Mans. This is how the connection with Gulf, TAG Heuer and Porsche first came life: the Porsche 917 in the signature colours of Gulf and Jo Siffert at the wheel, that would lead to the association with Steve McQueen who drove the same car in the mythical movie, wearing the Monaco on his wrist. When all of these elements are seen together it is clear why this partnership is one of legends, elevating the Monaco even further in its iconic status.

In 2007, in honour of this defining association, TAG Heuer decided to create a Monaco edition using the Gulf colours and since then, each timepiece from this special collection was a great success and highly collectible.

Coming soon to Pleasance & Harper.